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The Rise of the Mobile Strategist

Posted on 1.21.2015

When it comes to catering to both business and consumer buyers on the mobile Web, companies need help, which is why 3 out of 4 have created positions within their company for a professional whose job it is to manage and deploy mobile strategy – according to a recent study commissioned by Backend as a Service (BaaS) provider Kinvey.

The report provides details into the nature of this new mobile strategist role and how it fits into the enterprise, which overwhelmingly indicates that the majority of mobile strategists focus on strategy (no surprise there), measurement and development. This person’s goals for mobile are to drive business impact (of course), but more specifically to engage customers wherever they are, create new revenue paths and reduce overall operating costs. 

 One issue that companies are running into, however, is the disconnect between their chief information officer (CIO) and the mobile strategist. 

In fact, nearly 20 percent of mobile strategists say the CIO doesn’t understand what it takes to develop/deploy an effective mobile strategy. While less than half (47 percent) say they work closely with the CIO. The CIOs think of the relationship completely differently, with 81 percent claiming they work closely with the mobile strategist.

Even with the disconnect, 58 percent of brands feel they are at least “on par” compared to others. 

“While there will always be improvements and tweaks to be made, ultimately it is a great sign for the future of mobility that enterprises are creating positions focused specifically on driving mobile forward,” said Sravish Sridhar, founder and CEO of Kinvey. “The research shows companies are finally recognizing the value mobile can deliver. One thing we can expect to see in 2015 and beyond is continued attention on specific ways enterprises can improve mobile processes, such as through more effective and efficient app development and deployment.”  

For those interested in becoming a mobile strategist, it should be noted that 75 percent of these jobs are created roles and are filled by professionals with an average of 16 years work experience in IT architecture, development and administration.


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