Is AOL Past the Rough Patch: Net Briefs
Patch, AOL’s much-maligned platform of local news and
information sites, recently announced that May 2012 was its
most successful traffic and revenue period in the company’s
history. Patch served a record 11.7 million users during the
month, representing a 14-percent increase over April and
an 11-percent increase over its previous traffic record set in
August 2011. The 14-percent month-over-month growth easily
outpaced the comScore Regional/Local category as a whole,
which grew only 3 percent. The uplifting news followed AOL’s
recent announcements that Patch will generate between
$40 million and $50 million in revenue this year and will soon
be launching a program to offer exclusive benefits to local
advertisers called Patch Partners.
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