Is Dot.Me's Loyalty Program Enough?
Domain registries will likely need to implement some rather aggressive programs (and soon) to keep their existing clients enrolled and their userbase growing.
The .ME Registry, for example, has recently announced a loyalty program that will provide a platform for .ME users to receive rewards for helping the registry raise awareness of the extension.
For upwards of five years, the .ME domain has been positioned as an extension for bloggers, startups and companies looking to personalize their online presence. They've done quite well on the whole, with over 750,000 domain names under management, and more than 170 accredited registrars and clients from all over the world offering the extension.
With hundreds of new extensions poised to flood the domain space however, the .ME loyalty program comes none too soon.
The registry recently offered attendees of the New Media Expo (formerly BlogWorld) an opportunity to join the .ME Loyalty Program during the conference by signing up through Facebook. Those that did so earned their first points by sharing thoughts on the program and the photos that were taken at the .ME booth on Twitter and Instagram using the #domainME hashtag. A cursory review of that hashtag doesn't really indicate much interest in the program yet but that of course could change.