Is The Auto Industry Owning Social Media?
While many companies have turned to social media to help drive engagement with their consumers, it’s clear that some are more successful in their efforts than others.
Engagement Labs, creator of eValue, an independent global benchmark for social scoring, has released its “Global Data,” which showcases brand rankings on social media for nine of the most populous countries in the world.
One of the most interesting findings from the data was that of all verticals auto brands were the most populous among the top 20 rankings in each country. What’s more, Volkswagen Mexico displayed four times the administrator activity than any other automotive manufacturer while Audi Germany had the highest active user base.
Another unique finding from eValue was the variance in verticals among the top performers in each country. While Giuliana Flores, a flower retailer, was the number one ranked brand in Brazil, First Choice Holidays, a travel planner, was the top ranked brand in the UK.
"The top ranking brands across the globe have all recognized that engagement is a key component to performing well on social networks. Content that generates activity travels across communities and carries the brand message further, often with individual consumers adding flavor with their own personal messages." said Eli Singer, CMO of Engagement Labs.