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Is This a Better Keyword Tool for Digital Advertisers?

Online advertising software and service provider WordStream has unveiled a new and vastly improved keyword tool that will give marketers and advertisers an opportunity to discover the data they need to run cost-effective, results-driven campaigns.

To get started, users can enter a keyword or a website URL (such as a competitor’s homepage), with the option to specify geographic location and industry for more accurate results. The tool delivers hundreds of relevant keywords and their associated keyword volume, with an option to get the full list emailed directly in a CSV format that’s ready to upload to an active AdWords account. Data can also be filtered for higher accuracy, and users can narrow their results by choosing among 23 countries. Users can also select from 24 different industries to see results that are tailored to specific business verticals.

In addition, users who opt to connect their Google AdWords account will receive additional keyword data to inform their paid and organic search marketing campaigns including an "Opportunity Score" (a proprietary metric from WordStream designed to help users identify the keywords with the highest potential to drive results), the "Competition Level" (which shows how competitive specific keywords are) and the CPC – an estimate of the average cost per click of each keyword in Google AdWords.

“Most keyword tools are really designed for SEO,” said Joe Kimball, Sr. Product Manager at WordStream. “You can definitely use our new Free Keyword Tool to do keyword research for SEO and content marketing, but we’ve added some really cool features like our Opportunity Score that make it especially valuable for people using AdWords to grow their business.”

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