Is Twitter's Instant Timeline Enough?
Twitter's problem isn't a growth problem - it's an engagement problem.
Even with more than 500 million users (although that number is likely skewed by bots), the platform needs to do something about getting them (the real users) to interact - and do so fast.
One of the ways it aims to do that was revealed last week - Instant Timeline. The feature will showcase a feed full of content even if a user has not actually followed anyone yet.
Another is Twitter's departure from a strictly "unfiltered" feed, replacing it with a "While You Were Away" feature that aims to highlight the best or most popular tweets since a user last logged in.
Twitter also indicated it was rolling out several other features to make the experience simpler and more relevant to users. The network will introduce new messaging features, video uploading, and additional standalone apps like Vine. Users will also see new ad units - something which it would be wise to start rolling out soon.