Is Your Affiliate Manager Certified?
Both weathered veterans and affiliate marketing newbies may occasionally require some assistance in their endeavors. This is why many affiliate networks or programs hire affiliate managers – individuals assigned to help affiliates generate sales, track purchases, send commissions and more. But how does one know which of these managers he or she can really trust?
Renowned affiliate marketing network Rakuten LinkShare may have the answer, as the company recently launched the first testing and certification program for affiliate managers run by a major network in the industry. Affiliate managers in the Rakuten LinkShare network will be tested for their proficiency and knowledge, and the program will provide advertisers with the education necessary to become “experts” with the ability to drive results and show significant growth.
Among the topics covered in the program are: basic affiliate marketing knowledge, best practices and strategies that can be used to maximize sales. It will also include information that is unique to the LinkShare network. Plus, participants are granted access to special tutorials, webinars and even live events hosted by Rakuten LinkShare.
Certified affiliate managers will receive a badge that can be displayed on their websites and marketing materials. These certifications are valid for one calendar year, with an annual option for renewal that will address any changes in online marketing in that time.
Currently, the program is only out in the US and Canada, but it should be launched in the UK and Japan by the end of the year. The fee for the initial test is $250, with each subsequent renewal costing $50.