ISSUE Net Briefs: July 2017
:: Marketing News ::
SEO Gets Even More Personal
Personalized search results, those based in part on the previous behavior and interests of Web users, has forced a dramatic shift in the practice of search engine optimization over the years and it looks as though it will only become more significant in the very near future – at least at Google. The search company has rolled out a feature in its search interface that will show content from a user’s personal Gmail account or their Google Photos library, a change that will likely impact how companies optimize for the search experience in the future.
Hold the Snark on Social Media?
Some brands like Wendy’s and DiGiorno are using humor to increase reach and engagement levels on social media but snarky isn’t a good look for everyone. Sprout Social’s Q2 2017 Index indicates that three-quarters of consumers surveyed believe there’s value in brands exhibiting humor on social but only one-third actually want brands to bring on the “snark” full force. Compare this to Sprout Social data that indicates the majority of consumers buy from brands that are honest (86 percent), helpful (78 percent) and friendly (83 percent).
Influencers on Notice
Facebook and the FTC are putting influencers who skip social media ad disclosures on notice. The FTC recently issued nearly 100 letters “reminding” influencers to clearly and conspicuously reveal their relationships to brands when promoting/endorsing products through social media. Facebook is taking a more technical approach to the problem, making its “business partner” tagging feature available to all Pages/Profiles and clearing up branded content guidelines. Facebook now requires that promoters tag the advertiser when the parties are mutually benefiting from a campaign. In doing so, each is able to monitor the sponsored post’s performance.
:: Tech Updates ::
What a Difference DevOps
Makes Automation is impacting every aspect of today’s most innovative and fastest-moving enterprises – particularly in the technical department. Puppet’s new “2017 State of DevOps Report,” for example, revealed that the highest performing organizations have automated 72 percent of all configuration management processes. Those same high performers spend much less time (28 percent) struggling with manual configuration processes which tend to limit innovation and slow or stall deployments. By comparison, low performers are spending almost half of their time (46 percent) on manual configuration according to the Puppet report.
Design Skills Over Analytics or Development?
There are very specific challenges depending on how digitally “mature” an enterprise is, but it appears that design is nearly always a priority. TEKsystems released data revealing that design-related skills were the top skill set for organizations with a fully optimized digital market strategy, above both analytics and development.
54% of Cloud Providers Are Down for up to 10 Hours a Year
Downtime is something that all DevOps teams must prepare. Forty-six percent of the companies surveyed by Incapusla, however, delivered (at best) just four nines (99.99 percent) uptime over the past year. This works out to being unavailable for up to one hour each year. The majority of companies surveyed (54 percent) delivered uptime of three nines and less indicating their sites were unavailable for up to 10 hours a year. Incapsula found only seven percent of websites offer a service level agreement of 100 percent uptime.
:: POPULAR WITH WM READERS ::
Crash Course in Starting a Blog
Launching a blog for an enterprise can see daunting, but taking these steps can make for a successful start regardless of company size, industry or currently following.
+ Read more at wsm.co/bizblognow
The Next Big Thing in SEO
Search professionals will want to review these emerging tactics to stay ahead of the pack in the coming months, on the search engines and elsewhere online.
+ Read more at wsm.co/seothing
Speed Up the Website Change Process
Altering even a single site element can be difficult for companies when requests are queued, but there are ways to increase the speed and effectiveness of requested changes.
Read more at wsm.co/sitechanges
:: MOVERS & SHAKERS ::Acquired: Placed, an advertising technology solution that works to determine if online ads lead to physical store visits and offline purchases, has been acquired by Snapchat parent company Snap in a reported $125 million dollar deal.
+ Read more at wsm.co/placedbuy
Funded: Pinterest has raised another $150 million in funding from private investors, bringing its value to a reported $12.3 billion. The additional funding will help in Pinterest’s visual search and global expansion efforts.
+ Read more at wsm.co/pinupdates
Acquired: Globant announced the acquisition of digital consultant group PointSource. While terms of the deal were not disclosed, Globant states it will bring on the entire PointSource leadership team, as well as all 96 U.S.-based team members.
+ Read more at wsm.co/sourcebuy
:: WEB TECH WATCH:EDITOR'S PICK: The Microsoft Cognitive Toolkit is an open-source, commercial grade toolkit that trains deep learning algorithms to learn like the human brain.
+ Fontjoy: Machine-learning based font pairings
+ Logopony: AI-driven logo design
+ JobTrack: A personal CRM for job seekers
+ InSense: Audience-based influencer marketing (https://insense.pro)
+ CommentConvert: Automated replies to Facebook comments
+ Inapptics: Analyze user behavior inside mobile apps
+ Boolean: Single-question yes/no surveys
+ LogPacker: Collect, aggregate and analyze log data
+ Outgrow.co: Interactive calculators
+ YayPay: A dashboard for Accounts Receivable
PixPie: Image optimization for WordPress
Chatbase: Chatbot analytics for developers
Polymail Teams: Email for team outreach and collaboration