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It's Time to Change Your Approach to Video

Video platform Vidyard recently launched a partner ecosystem program and it may just revolutionize how brands approach their video efforts.

Now offered as a free plugin enabling video capture, hosting, sharing and tracking and which can be integrated within any third-party application, the new Vidyard GoVideo offering will power video experiences for sales, marketing and customer experience applications including Bolstra, Drift, Engagio, Madison Logic, SalesLoft, Uberflip and WorkRamp to name but a few.

What we're really talking about here is changing the way business professionals communicate. Users can record and share webcam videos, screen capture videos, access and share on-demand videos and perhaps most importantly - track the engagement of individual recipients to better understand who is engaging with which content.

"Video is a better way to communicate with customers, partners and employees, but until now has not been easy to use within our day-to-day business workflows," says Michael Litt, co-founder and CEO of Vidyard.

"With the Vidyard GoVideo partner ecosystem, we're changing that. We enable solution providers to add video capture, sharing and tracking capabilities to their existing apps via a turnkey, no-cost solution. Together with our partner ecosystem, we're helping businesses go video in a way that simply connects with how they do business today."

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