Janrain's Social Sharing Universe Expands
Janrain is expanding its customer profile management and social sharing platform, adding Reddit and Tumblr to the list of destinations from which users can share content.
The addition of the two popular user-generated content sites bring the total number of social networks to 13 for Janrain.
"The enhancement of our Social Sharing solution demonstrates our commitment to helping customers keep pace with the evolving landscape of social networks and sharing sites," said Larry Drebes, Janrain's chief executive officer and chief technology officer.
"Endorsements from friends and across trusted networks is the most powerful way for publishers and marketers to drive engagement. We remain committed to building solutions for marketers that make it simple for their consumers and visitors to share content and provoke word-of-mouth marketing opportunities across diverse audiences and communities."