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Joost Does Pre-Roll and Vid Platform for Demand Media

Posted on 6.16.2010


Content distribution network and monetization platform Joost, a subsidiary of the Adconion Media Group, announced a relatively significant partnership with Demand Media today. 

Pre-roll advertising inventory on the Demand Media Network including websites such as eHow and will become part of the Joost Video Network. Quite a substantial development considering eHow alone attracts 61 million people each month.

“Demand Media has an acute understanding of their audience needs just as Joost has an acute understanding of our audience behavior. This exciting partnership symbolizes the future of content creation and monetization that will benefit both users and advertisers,” said Nick Higgins, Director of Global Video for Adconion Media Group.

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