July '14 Netbriefs
Check the Menu Before You Check In
Facebook Pages have become more ‘appetizing’ to some local enterprises. The social network unveiled a new feature that enables restaurant owners to upload their menus through SinglePlatform from Constant Contact and have them displayed on their Facebook Pages. Restaurants already working with SinglePlatform will see their menus automatically added to the social network. This feature, combined with Graph Search, heats up Facebook’s competition with Yelp, as the former is making it easier for small businesses to reach and attract local customers.
Pinterest Goes Ad Happy
In mid-May, Pinterest began rolling out its first paid test of Promoted Pins with a select group of brands, including Old Navy, Target and ABC Family (for more information go to wsm.co/maypromopins). Fast forward a month and the pinboard social network already expanded its ad offerings with the launch of a “do-it-yourself” Promoted Pins ad format which enables businesses to promote their pins on a cost-per-click basis. The DIY ad offering is still being tested; however, brands interested in trying the ad format can sign up for priority access.
Cloud To The Rescue
It likely comes as no surprise that nonprofit organizations are understaffed and underfunded. Box is lending a hand with its new Box.org offering, which provides technology to nonprofits to help them collaborate, share information with volunteers in the field and safely manage sensitive information about beneficiaries. More than 1,000 nonprofits are already using Box to manage their content, like the Boys and Girls Club, the American Lung Association and Teachers for America.
How Do You Rank?
Ever wondered how you stack up next to other professionals in your LinkedIn Network? If the answer is yes, look no further than the social network’s new “How You Rank” tool that enables users to see where they stand, in terms of profile views, within their networks or companies. The tool also allows LinkedIn members to find the top profiles within their contacts, which can help inspire changes that users can make to their own profiles to get more views (like update their summaries). The tool is featured directly below the “Who’s Viewed Your Profile” section on LinkedIn’s homepage.
Yelp Defends Its Territory
With the addition of online reservations and video reviews, Yelp is fighting hard to keep its 132 million monthly visitors. Thanks to its acquisition of SeatMe, Yelp has taken aim at companies like OpenTable that offer online reservation services. Unlike OpenTable, Yelp Reservations is free for companies to advertise on. Additionally, Yelp’s new video reviews will give potential consumers a better idea of a business’s ambiance, for example.
Move Over Ansel Adams
Instagram’s filters are one driver of its success, but now the Facebook-owned social network is expanding its offering with 10 new editing features that can be used in conjunction with its filters. Through the new tools, users will be able to completely individualize each picture. The tools, which include brightness, contrast, sharpen, warmth and saturation options (to name a few), can be varied via a sliding bar to control the weight of the effects.
More 'Net News
Apple gambles on DuckDuckGo. Find out more at wsm.co/duckduckago
Square is turning digital receipts into a customer feedback channel. Discover how at wsm.co/sqreceipts
Is bigger really better when it comes to ads? Find out at wsm.co/adsizer