Jumptap Unifies Online and Mobile Audiences
Jumptap has launched the Unified Audience Exchange to help online buyers, agency trading desks and remarketers achieve better performance from their campaigns.
The new program allows online buyers to extend their display budget to mobile in real-time. Often times, marketers are forced to conduct siloed display and mobile campaigns with separate budgets and audience identifiers. However, the Unified Audience Exchange aims to change this by matching audiences together. Plus, Jumptap enhances audience identifiers for the mobile environment by adding data-rich characteristics to audience members through its partnerships with more than 20 online and offline third-party data providers.
At launch, Jumptap brings more than 44 million cross-screen user matches to the Unified Audience Exchange, which is a number that is expected to increase over time.
“The bridge between online and mobile is complex, which is why many online buyers were forced to run separate display and mobile campaigns,” said Adam Soroca, Chief Product Officer at Jumptap. “With the launch of Jumptap’s Unified Audience Exchange, online buyers can now reach the same users across display and mobile with one pre-determined budget. In the era of cross-screen multitasking, this extended reach is critical to providing consumers with a holistic message and brand connection.”