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Just Login with Amazon

Posted on 6.02.2013

Amazon just released Login with Amazon, an application-programming interface (API) that developers can use to integrate with their websites and apps to enable users to login with their Amazon credentials.

Social login is a terrific way to increase engagement rates, reduce cart abandonment and a number of other barriers to digital success. Already signed on with Login with Amazon are Zappos and Woot, both Amazon subsidiaries. According to Amazon, 40 percent of Zappos' new customers choose Login with Amazon, while Woot saw customers choosing Login with Amazon at two times the rate that any other social login option saw.

Social login provider JanRain has already announced integration with Login with Amazon, enabling digital enterprises using the Janrain User Management Platform (JUMP) to login to sites with their Amazon credentials.

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