Just Yelp That Reservation
Yelp announced the launch of a new tool for businesses to let customers book reservations online.
The tool, called Yelp Reservations, follows the company’s acquisition of SeatMe last year, and puts it in direct competition with OpenTable and TripAdvisor's LaFourchette (as well as Google, thanks to that company's recent acquisition of Appetas).
The new Reservations Tool is available free (no fees) for businesses in the restaurant and nightlife categories in the U.S., Canada, U.K., and Ireland - as long as they maintain an active Yelp profile page.
“Business owners can set up the free Yelp Reservations capability through their Yelp Business Owners Account and start filling tables with the millions of people that come to Yelp looking for a great business to try,” says Yelp’s Alex Kvamme. “Consumers can book straight from the Yelp business listing on mobile or desktop and get a text message reminder, as well as the option to cancel or change a reservation by text. A free widget is also available for businesses to add to their own websites to encourage visitors to book a reservation for their restaurant and attract valuable new business.”