Kanoodle, Dow Jones Online Ink Deal
Kanoodle today announced a multiyear, exclusive agreement to provide content-targeted sponsored links to Dow Jones Online. This includes Wall Street Journal Online, CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com, CollegeJournal.com and Barron's Online.
The news follows another venture with Kanoodle and MSN in February, with the former providing content targeted sponsored links to MSN Spaces. Kanoodle appears to be making strides, as it also recently replaced Google on CBS sites and Yahoo on Turner/Nascar sites.
Some other publishers now using Kanoodle ads: MSNBC, USATODAY.com, Associated Press and PGA.com