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Keep Product Data Up-to-Date Across Platforms

Posted on 6.28.2015

As retail businesses display their products on various websites and marketplaces, it’s vital they are able to send and attach accurate product descriptions to each product.

Enterworks, a provider of managing and transforming a company’s product information into marketing and sales content, and Shotfarm, a provider of a cloud-based product content network, have recently entered into a partnership.

For those unfamiliar with Enterworks, the company helps businesses to acquire and distribute the most accurate versions of their product data across all of the channels they leverage. Shotfarm, on the other hand, is a platform that helps businesses collect, manage and share product descriptions, images and videos. With each company focusing on product data, the partnership aims to create a platform for seamless and accurate exchange of product information.

"Enterworks’ and Shotfarm’s combined platforms speak to the essence of solving the demand for dynamic, updated and relevant content that all of our customers face,” said Rick Chavie, CEO of Enterworks. “Our dynamic data modeling for the product content value chain and our experience in multiple industry verticals, when combined with Shotfarm’s content assets and network, will generate added value for our collective customer base.”

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