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Keep Track of Competitors' Email Marketing with MailCharts

Posted on 6.22.2014

How do you know if your competitors are making the most of their email marketing efforts? How often do they send, with what type of design, and using what style of subject line?

Finding out this type of information, particularly when there are several companies that need to be tracked and understood, can be really complicated and cumbersome. Fortunately, there's at least one platform available that makes gathering intelligence on the email habits of your competitors a little easier.

Mailcharts, an email-focused research and analysus platform, provides a tool to help brands track and understand "send-time distribution" and "day-of-week frequency," as well as making it possible to analyze email subject line length, review the email design of compeitotors, as well as the frequency of other senders in your industry. 

While it's certainly possible to track every send of competitors on your own, and build out a dataset to develop an understanding of their activity, reasonable price points make MailCharts a must-have for any serious digital agency who makes email a marketing priority. 

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