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Keep Up with Useful Audience Info in Real-Time with PubNub

Posted on 7.25.2012

The Internet moves at a rapid pace, and Web professionals are in the unfortunate position of having to keep up with users as they continue to demand faster responses.

In an attempt to respond to the increasing consumer requests for more instantaneous service and/or information, many have turned to real-time analytics to garner data on where users are coming from, what they’re doing, and how they can be helped as they are interacting with a site or application.

PubNub, a cloud-hosted messaging Infrastructure-as-a-Service (IaaS) for Web, tablet, and mobile devices, has long been working to provide real-time applications across these different channels, and recently announced that it would be launching Real-Time Audience Analytics to give its customers an instant view of the size of their active audience, and show them user locations on a world map. The analytics tool will provide multiple updates each second.

This new analytics solution can be utilized both as a developer tool and to provide valuable insights to marketers.

PubNub customers will be able to experience audience size and overall real-time engagement with their applications. Using Visual Geo-Analytics offers users an animated view of their audience size and the ability to display global maps that are overlaid with the locations of all of their active end users. By giving customers this information in real-time, it allows them to correlate events to geographic usage, such as finding out which features are particularly popular in different regions.

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