Keeping Up with Holiday Data
It is likely that you will come across a variety of metrics this holiday season, not only from your own brand, but also metrics from the commerce industry as a whole. These insights can be leveraged to gauge how the season is shaping up and to see how your business stacks up against the rest of the industry.
In an effort to help merchants keep a better eye on retail trends this season, specifically within the e-commerce industry, ShopVisible has launched a virtual dashboard dubbed “Dashing Thru the Data”.
Dashing Thru the Data is updated once a week to display combined metrics from more than 70 online sellers on the ShopVisible platform. The dashboard will be updated every Tuesday to provide merchants with shopping data like website traffic, mobile purchases, average order values and average conversion rates. Plus, this year’s data is aligned next to 2012, so merchants can easily tell if this year’s shopping patterns match up with last year’s
“Typically, holiday spending analysis is performed on historical data,” says Sean Cook, co-founder and CEO of ShopVisible. “Our Dashing Thru the Data dashboard allows retailers to understand what is working, what is not and make improvements as needed, versus waiting until next season to adjust their offerings and promotions based on consumer trends.”