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Kenshoo Editor Makes Retailer More Efficient

Posted on 7.13.2011

We recently reported on a new desktop application from Kenshoo that is designed to help simplify some of the more intricate aspects of search engine marketing (SEM), and now we’re hearing some pretty substantial testimonials about the product.

Tesco, the U.K.’s largest retailer and one of the Web’s most profitable enterprises, reports that it has achieved a time savings of 40 percent by using Kenshoo Editor. Through Kenshoo RealTime Campaigns, Tesco can sync SEM campaigns with actual inventory availability and dynamic merchandising, making ad placements more relevant and effective.

“The Kenshoo Editor has made a big impact for our SEM teams, saving us an enormous amount of time, especially with bulk editing and copying elements,” says Paul Wilkins, marketing manager at Tesco. “The hours we save each day using Kenshoo Editor translate to more time spent on developing strategy and planning new tests.”

Tesco’s digital marketing strategy encompasses a wide range of retail promotions and e-commerce initiatives. Using Kenshoo’s flexible dimensions feature, Tesco associates SEM elements such as ad groups, keywords, and copy with specific brands or products to more quickly measure performance and identify areas of opportunity.

The Kenshoo Editor brings the sophistication of a global enterprise technology platform to the desktop, which has helped Tesco create new campaigns and optimize multiple channels in minutes. With drag-and-drop and copy-paste functionalities, the Kenshoo Editor makes it quick and easy to implement bulk changes across large, complex accounts.

Kenshoo’s other customers include Barnes & Noble, CareerBuilder, Facebook, Walgreens and Zappos, and the company provides local as well as enterprise solutions.

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