Kenshoo Social Adds Twitter for Expanded Reach, Optimization
While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter.
Whether that's the result of a far different "social" experience, higher costs or already depleted budgets, many believe that it's nothing more than a matter of not having the right tools in place to manage their accounts to do so effectively. Those tools are finally emerging however.
Social marketing paltform Kenshoo announced this week that it has integrated with the Twitter Ads API, enabling its clients to deploy ad campaigns on Twitter with performance tracking and analytics similar to what they receive with Kenshoo's other products.
"Integrating the Twitter Ads API into the Kenshoo Social platform supports our holistic approach to digital marketing which includes the ability to track the performance of not just paid media, but owned media assets as well." said Will Martin-Gill, senior vice president of product at Kenshoo.
"Kenshoo is laser-focused on helping marketers reach their audience at key apertures to drive interaction and capture intent. Search and social, and Twitter in particular, provide incredible opportunities for marketers to achieve brand building and performance marketing goals and Kenshoo maintains an aggressive agenda to deliver best-in-class solutions across these channels."