Keyword Modelling Tools in Adobe SearchCenter+
Adobe has added a valuable new features to its SearchCenter+ search marketing management system. Through a partnership with OptiMine software, search marketers will now be able to use keyword modeling solutions for their paid search performance testing.
"Digital marketers are examining their paid search spend in the context of many other digital channels, like social, display and email," said John Mellor, vice president of business development, Omniture Business Unit, Adobe. "Having the ability to predict the return on paid search becomes critically important when deciding on marketing mix and budget allocation. SearchCenter+ helps our customers spend their paid search budget on keywords that will impact the metrics most important to their business."
The development noteworthy in that SearchCenter+ captures the performance of each keyword from paid search campaigns. The OptiMine algorithms will now leverage SearchCenter+ keyword performance data, giving these algorithms a highly valuable data source to more accurately predict keyword performance and automatically generate optimal bids accordingly.