Let Poor Spelling Pay Off
You know, when I won the spelling bee at Wasena Elementary school in Roanoke, Virginia in the mid 1980's, I never realized how much that spelling superiority would impact my career. I've always had an ability to spell correctly, a skill which now lends itself well to my success with pay-per-click advertising. Keywords are important to PPC campaigns, but it could be argued that keyword typos are of equal importance.
How does good spelling equate to success with pay-per-click advertising?
Good question - here's the answer. If you can spell correctly, you also know how to spell incorrectly, right? You may be very surprised to learn just how awful many people spell, something that is only made worse by super fast typing. If you are not bidding on misspellings (typos) you're leaving cheaper, equally relevant traffic for others to acquire. If you're into PPC advertising, do yourself a favor and spend a few minutes generating typos for all of your keywords - your ROI will thank you.
Here are Five Helpful Keyword Typo Generators:
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