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Who's Who Profile: KickApps

Posted on 10.18.2006

Interested in turning your community site into the next local YouTube or MySpace? Recently launched KickApps is focusing on enabling sites with a context or geographic theme to deploy user-generated video and social networking functionality directly on the users’ Web pages. Forming early relationships with some major media companies, KickApps is also looking towards the long tail and the specific audiences of which they consist.

“By powering brands with community-building functionality at many diverse websites, we are helping those brands aggregate audiences within specific contexts,” said KickApps founder and CEO Eric Alterman. “We believe context is the next major driver for Web 2.0 traffic and for advertisers looking for a safe, effective way to promote their brands to identifiable communities with known demographics.”

Essentially, KickApps looks to provide a community-enabled platform for sites who host a specific community based on location, special interests or any number of binding factors. By using KickApps, users can upload video, audio or text to share with the entire community for that site.

Website Services Magazine asked Alterman a few questions about KickApps and why their solutions are the answers many website owners should be considering.

WM: Why are applications such as video-enabled communities important to today’s website owners?

EA: The first iteration happens in big portal networks. As you get closer to unique properties, such as local community sites, more content is user generated. This is meaningful to advertisers. The technology part is easy, but in the end its all about participation. What you can do is provide websites with the right tools and with ad inventory.

WM: What kind of returns do website owners see with KickApps?

EA: As the numbers come in, you’ll see increases in customer retention in an order of magnitude. Retention is essentially turning an audience into a community. By providing a reliable user experience on an enterprise class platform the KickApps solution helps websites increase Web traffic by driving the viral growth of a community.

WM: Tell us about the functionality for websites and for their users.

EA: A KickApps-enabled website provides website visitors with a complete rich media community experience by enabling those that participate to upload media and create their very own “personal space” directly at the site. KickApps also provides webmasters with a set of sophisticated media management, reporting and administrative tools designed to protect websites from pornography, copyrighted material and user content that may hurt their brands or offend advertisers.

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