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Know The Value of Social Interaction with Adobe, Bitly

Posted on 9.16.2014

Digital marketers using Adobe Social (part of the Adobe Marketing Cloud) have been able to integrate Bitly's link data, security and functionality for some time, but the two companies have finally made their relationship status official as Adobe formally received "certified status" under the Bitly Certified Partner Program, providing marketers an increasingly robust opportunity to increase and optimize social engagements.

“The ability to better understand how social interactions increase site-side conversion is an ongoing challenge for social marketers,” said Craig Stoe, director of product management for Adobe Social. “As a Bitly Certified Partner, we can provide Adobe Social customers with a deeper understanding of how their Bitly links are contributing to impressions, traffic, and conversion on digital properties so they can optimize their social content campaigns.”

Additional Bitly Certified Partners include Spredfast, Percolate, Buffer, Sprinklr, Dynamic Signal, IFTTT and EveryoneSocial.

“Platform partners like Adobe Social help Bitly customers create hundreds of millions of links every month,” said Jennifer Hanser, our senior director of strategy and partnerships here at Bitly. “Bitly and Adobe Social together can empower marketers to more fully understand the impact of their content across marketing channels.”

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