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Knowledge Widget & Satori-Based Entity Search Come to Bing

Posted on 1.05.2014

Bing has been working for quite some time on improving the usefulness of its web search results by including information about "entities" (people, places, things) which comes from its work on its knowledge repository known as "Satori".

The search engine, which seems to be continually playing digital catch up with Google, has long shown snapshots for many searches (which Website Magazine covered back in July 2013), but it is now looking to expand where its entity experiences are shown - and it's moving past Google to do so.

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Bing indicated on its blog last week that it has started to detect entities in webpages and augment those discovered entities with links to what it is now calling the Bing Knowledge Widget. By implemnting some code/script on the back end, webmasters can bring to power of Satori to their website or blog, and provide additional insights to visitors of their website pages.

The widget is similar in functionality to what in-text advertising networks like Kontera or Infolinks provide, just without the advertising. The Bing Knowledge widget is a significant project but it will need the adoption of website owners (information publishers) for Bing to make any substantial headway in its pursuit of Google's search market share.



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