Koupons for Your Mobile Users
Cloud-based mobile offer platform Koupons Media announced that its platform has now issued (and yes, redeemed) over 250 million coupons through its retail and brand customers in the US.
Koupon's system enables retailers to integrate and deliver mobile coupons through existing POS systems, giving shoppers an opportunity to realize savings at teh register through their mobile devices. Using Koupon Media, retailers can strengthen mobile engagement strategies and provide real-time, contextual offers based on location, behavior, personal interest, and brand loyalty via consumers’ mobile devices. Retailers can then easily start to build a big data set—through Koupon Media’s enterprise platform—to help inform future campaigns and offers
“Today’s technology gives retailers many options to consider when deploying digital campaigns,” said TJ Person, CEO of Koupon Media. “Apple iBeacons are a great example of a technology that allows for the deployment of personal and contextual offers, providing shoppers with immediate savings, but even more valuable, giving them a sense of enjoyment that leads to repeat business, as they receive instant savings through mobile. Our customers are using our platform to discover all kinds of ways to deploy sophisticated digital campaigns in just a matter of days.