Landing Page Watchdog from Kenshoo
Search marketing and online advertising technology provider Kenshoo released an interesting new product today called Landing Page Watchdog which, through real-time monitoring of landing pages used in search advertising campaigns, aims to provide greater brand protection and ultimately better effectiveness.
The Kenshoo Watchdog is based on a patent-pending algorithm and prioritizes URL validations so that the ads with the largest budgets are checked most often. Watchdog also gives priority to landing pages that were recently changed to help marketers avoid human errors. When Watchdog finds an error, an alert is triggered for campaign managers to review the issue and quickly upload the proper landing page URL back into the campaign.
One leading retailer used Kenshoo’s Watchdog to identify landing page errors that were estimated to have cost the company more than $120,000 in wasted ad spend and over $250,000 in lost potential sales revenue within the first week of deployment.
“Every marketing superhero needs a sidekick,” said Ariel Fligler, vice president of products at Kenshoo. “The Kenshoo Watchdog helps campaign managers flag landing pages that, if left unattended, waste budgets, damage conversion rates, and erode quality score. At Kenshoo, we’re always looking to give our customers every possible advantage and we’re confident that Watchdog will quickly become a search marketer’s best friend.”
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