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Launch Paywalls with Tinypass

Posted on 1.24.2013

If you have been thinking about implementing a paywall on your site, you might want to consider Tinypass.

This e-commerce platform enables site owners to build a recurring revenue stream by charging site visitors for access to paid content. The company offers a variety of business models, including:

Pay-per-view – This simple format allows brands to charge for access to a piece of content (video, blog post, download, etc).

Bundles and Issues – With this format, users can group content pieces together and price it in order to provide the best value to customers.

Subscriptions – With subscriptions, site owners can charge either an upfront cost or on a recurring basis for a subscription or membership to content.

Metered Previews – This format enables users to give new site visitors a free preview of content based on number of views or time spent viewing.

Discounts and Promotions – Site owners can launch time-sensitive discounts and promotions for access to content in order to generate a spike in revenue.

Split Pay – With Split Pay, site owners can automatically credit the accounts of contributors and partners based on a set of custom rules.

It is also important to note that Tinypass includes a publisher dashboard so that users can gain insights into what type of content is selling, who is purchasing the content and how much revenue is being generated. Moreover, site owners can optimize their paywall strategies by creating and launching segmented tests to their user-base.


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