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Launch Private Stores for VIP Buyers

Posted on 8.19.2013

Merchants can now offer an exclusive shopping experience to their VIP customers thanks to a new Private Store solution from e-commerce solutions provider Digital River.

The Private Store offering enables merchants to provide special pricing to exclusive groups of online buyers. The stores can be localized to support more than 30 languages, display more than 40 currencies and offer more than 40 regional payment methods. The limited-access stores can be used for a variety of unique online customers. For example, merchants can use the Private Stores to support employee purchase plans, special discounts for partners, education and academic pricing, discount for employee friends and family, special event offers and loyalty or fan club plans.

“We know that establishing direct consumer relationships is strategically important to the success of our customers’ online businesses,” said Scott Heimes, senior vice president and CMO at Digital River. “But many companies face a common challenge when going direct – that is pricing conflicts with retail distribution partners. So we recommend that merchants look for non-competing ways to go to market, such as entering a new geographic area or targeting a new customer segment. Private Stores offers another opportunity for brands to not only stand up a new channel without raising partner concerns, but also build direct consumer relationships.”  

Digital River merchants have the ability to launch a Private Store quickly by following a self-managed wizard tool. Plus, merchants can decide to fully brand or co-brand the store user experience, as well as customize product offerings, set discount pricing and restrict the quantity and frequency of purchases per user for a specified period of time. It is also important to note that in order to ensure that the store is only accessed by selected visitors, the solution leverages a combination of authentication options including email address, email invitation, domain, access codes or a referring URL or IP address.

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