Lead Gen Opportunities By Role
In most cases, lead generation falls under the responsibilities of the marketing, promotions and advertising departments.
In many ways, however, every individual within an enterprise is responsible for and engaged with the practice of lead generation. From Web designers, copywriters and customer service agents, there are details within every professional’s job role that can help foster consumer interest to their business and its products or services.
Discover how professionals outside of the marketing and advertising departments can help with lead generation initiatives, by checking out some feedback from Web professionals below:
Upsell via Customer Service: “Our customer service staff receive calls every day from customers looking for advice on how to use the products that we've sold to them, and we see this as an opportunity to 'upsell' and try to generate even more sales without actively seeking them.” – Max Robinson, Fish Tank Bank
Adding a Link to Emails: “We make it easy for employees to generate leads by including a link to our website on everyone's signature block. This makes it easy for non-sales employees to follow up and generate new leads for our business.” – Nick Braun, PetInsuranceQuotes.com
Customer Service Relationships: “(The customer support) team is on the frontline, so they represent the brand and the product, and through their relationships with customers they often generate new leads — and upgrades to more robust product packages.” – Lena Requist, Ontraport
Content Ideas from Every Employee: “We encourage everyone to submit content, or content ideas, even if someone isn't a part of the marketing team. Getting insights from other members of our team helps us publish more diverse content. It also helps the personal brand of our team members by establishing them as authorities in their field.” – Ren Geers, HireKeep
Consultants at Trade Shows: “In many cases we bring our consultants with us to our conferences and trade shows. They have a very unique perspective, and generally a softer approach than a sales representative or marketing person for people coming by the booth.” – Kristen Ortwerth, Entrance Consulting
Content from Tech Teams: “(Technology teams) can help produce content for the company's content assets via case studies, use cases, and creative solutions to common problems.” – Michael Beck, Earth Class Mail