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Lead Generation: Making it Great Again! (July 2016)

Posted on 7.01.2016

:: New customers and clients are what keep businesses moving forward and thriving – there’s no debate about that. They are who make companies great, but each company must understand that the same acquisition strategies won’t work on new, self-directed buyers who are basing their decisions on the content presented to them on every conceivable channel.::


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Below you will find the contents for the July 2016 edition of Website Magazine (or access it here via a flipbook style). The feature article, "Lead Generation: Making It Great Again!" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of website success through lead generation.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The July 2016 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Lead Generation: Making It Great Again!
New customers and clients are what keep businesses moving forward and thriving – there’s no debate about that. They are who make companies great, but each company must understand that the same acquisition strategies won’t work on new, self-directed buyers who are basing their decisions on the content presented to them on every conceivable channel.

Considerations for Mobile Optimization 
Websites that aren’t adequately optimized for the mobile experience risk being left behind, but designing for this channel presents a new set of challenges.

Ideas for Creating Engaging Email Content  
With so many marketers competing for consumers' attention, it may seem nearly impossible to have someone read an email from start to finish - it's not.

Hierarchy of Conversion Tools 
Online marketers running split tests to optimize a particular set of pages should take an honest assessment of where they are and what tools they should really be using.

Cool Tech for Bloggers
Those who are struggling to earn revenue and drive traffic to their blogs should consider these seven tools to create monetization opportunities.

Creating a DDoS Attack Plan
Many companies have a false sense of security when it comes to ransomware because attackers now focus on catching a lot of little fish to make a profit rather than one big whale.

3 Data Dilemmas Advertisers Must Overcome
Regardless of personal views on data collection, it's an area of online display advertising that has many challenges to overcome - both from the business and user side.

Explore more from Website Magazine's July 2016 issue:

Editor's Letter: How Today's Buyers "Vote"
Net Briefs & App Watch: Fake Reviews, Font Awesome and Funding News
Stat Watch: The Costs of Loyalty 
Enterprise Ready: A Website Personalization Starting Plan 
Small Business Lab: Customer Service Challenges for SMBs
Quiz Time: Demanding Digital Consumers
Top 50: Affiliate Marketing Networks 
Mastering Search: On-Page SEO Checklist for Newbs
E-Commerce Express: Capturing Reviews from Gift Givers
Design & Development: Typography's Role in Branding 
Insights on Analytics:
Going Beyond Last-Click Attribution 
Commentary:
Why IT Can't Keep Up

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

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