Leaders of Local Advertising
Borrell Associates has named Yodle.com, Local.com and Yellowbook.com as the fastest-growing local online advertising companies for 2009. Did you ever hear the phrase – hitch your wagon to a star? If you’re not already, that’s exactly what you should be doing with these local advertising providers.
"These companies have defied gravity and are on track to secure the top three spots this year," said Peter Conti Jr., executive vice president of Borrell Associates. "They're the new darlings of Main Street."
Conti might be a little bullish but the proof that advertisers are exploring these channels is the revenue.
Yodle is on track to triple its revenues, to roughly $75 million this year, according to Borrell, while Yellowbook.com is expected to nearly double its revenues to about $390 million. Local.com is expected to grow its revenues by more than one-third, surpassing $50 million.
While I’m definitely positive on the outlook for local online advertising, there are a lot more resources/services available online that can provide a competitive return on investment than those cited by Borrel. So what other channels have you explored?
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