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Let Customers Market for You Via Social Widgets

Posted on 6.17.2014

Brands have taken notice that social media is the number one activity on the Internet. After all, in 2013 just 3 percent of major brands did not tweet, which is down from 10 percent in 2012.

AddThis, a content engagement tools supplier, has announced changes to its analytics dashboard as well as introduced a new online marketplace for its social sharing tools.

Through the marketplace, customers will be able to find free and subscription-based “Pro” widgets inside the new Tools Gallery. The Pro widgets are designed to drive click-through rates higher than their free alternatives with things like more advanced content recommendation tools. The free tools include sharing and following widgets as well as a less advanced content recommendation.

New and current customers of AddThis can update and apply the new widgets, whether free or subscription-based, directly from the Tools Gallery without having to change any previously written code.

Concerning the analytics dashboard, AddThis has endowed it with the power to allow any registered user to discover which of their websites pages is driving the most engagement as well as see how visitors interact with their site (i.e. what they share, like, follow, bookmark, etc.).


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Concerning the analytics dashboard, AddThis has endowed it with the power to allow any registered user to discover which of their websites pages is driving the most engagement as well as see how visitors interact with their site (i.e. what they share, like, follow, bookmark, etc.).

“Recommended content is a key strategy for all of our sites and we chose AddThis for form and function,” said Valery Amador, chief executive officer and co-founder of Venus Imaging Education, LLC. “We’re seeing better results from AddThis content recommendations because they are based on behavioral data and personalized for each visitor.”

Websites using AddThis tools include Venus Imaging Education, National Geographic, Pet360 and CBS Local.

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