Leverage Audience Profile Data for Email Marketing Initiatives
Enterprise tag management solution Tealium announced the availability of new email "data connectors" that will allow enterprises to integrate audience profile data into marketing clouds such as email solutions including Oracle Responys, Silverpop and StrongView.
The new email connectors, which are built into Tealium AudienceStream, the company's audience segmentation engine, provide the ability to trigger real-time marketing interactions based on cross-channel behavior and visitor personas.
With AudienceStream, marketers can create on-the-fly segments around their most actionable triggers and events, and then distribute that information to Oracle Responsys, Silverpop and StrongView in real time via the new connectors. Customers will be able to set up email interactions based on any combination of visitor behavior or achievement, such as cart abandonment, product interest, lifetime value and much more.