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Leveraging the Power of Emojis

Posted on 7.24.2015

As brands look for new ways to connect and engage with users, one advertising company is betting on emojis.

Emogi, a company that provides emotional advertising and data products to marketers, has announced the launch of its sentiment-driven platform.

Through the new platform, brands are able to understand how consumers feel about their content and products in real-time thanks to its proprietary Emotion Engine. Marketers that elect to leverage Emogi will be endowed with a comprehensive dashboard as well as have the ability to A/B test their ads. What’s more, to help spur the launch of its platform, Emogi has partnered with Kargo, a mobile marketplace or mobile brand advertising.

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“Emogi creates unique, data driven relationships with brands to boost overall user engagement and awareness,” said Emogi Founder and CEO Travis Montaque. “The results of our tests indicate the use of emojis drives a 10-times lift in response rates while doubling dwell time, and we believe this will be game changing for brands.”

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