Leveraging Weather Data with AccuWeather
Weather plays a vital role in the digital experience and if you can manage to capitalize on that data your enterprise will be better off for it.
Weather information and digital media provider AccuWeather announced a commercial weather portal that will provide a customizable interface for clients to merge geographic information systems-integrated (GIS-integrated) weather components that can be used to power business intelligence and situational awareness in decision-making.
What des that mean? Advertisers and marketers can access some very detailed weather data to use in their campaigns.
"Our new portal is a testament to the innovation and dedication AccuWeather brings to providing the most timely, most localized, and most accurate forecasting products that solve clients' challenges with intelligent solutions," said Casey McGeever, Chief Commercial Officer of AccuWeather Enterprise Solutions.
"The portal allows users to see all critical weather information, so enterprise users can access hundreds of forecasting elements side-by-side in a way that gives them the best, seamless, and fully integrated view into factors that impact their business."