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Pay-Per-Call (A Solid Implementation)

Posted on 8.12.2007
Google may have dumped pay-per-call listings from its Maps product (some speculate due to abuse) but that has not seemed to stop others from integrating the technology.

LexisNexis launched Direct Call Service for their existing Attorney Match program. The new Pay Per Call service is currently hosted on attorneys.com. To bring the product to market, LexisNexis joined forces with Ingenio, Inc, the leading provider of Pay Per Call advertising.

Via the release: After a nominal set-up fee, Attorney Match – Direct Call Service allows attorneys to advertise but only get billed for calls received in response to the their ads, allowing them to  directly experience a  return on their marketing investment while targeting consumers with an immediate need for legal services.

Those that subscribe to the services will receive calls from a variety of channels, including attorneys.com, lawyers.com, Internet Yellow Pages, directories, mobile search providers and free directory assistance services - seemingly everywhere LexisNexis has a presence. Typical of Ingenio services, attorney's will be able to set the price they want to pay for each phone call received.

LegalZoom seems to be the only legal resources using the new platform at the moment, but there is a lot of potential here as attorney's can afford the service more so than a traditional offline business (plumbers) which Ingenio tried to focus on initially.
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