LinkedIn Relevant Again with mSpoke Acquisition
75-million member-strong professional network LinkedIn has acquired recommendation technology mSpoke. Financial terms of the acquisition are not being released but place your bets - LinkedIn is on its way to even greater relevancy in the lives of Web workers.
mSpoke is a provider of an adaptive personalization engine which aligns machine learning technology with consumers implicit and explicit feedback to deliver relevant content. The result is that consumers see content relevant to them personally, as well as advertising (and products, great if you are an e-commerce vendor) as the reccomendation algorithms are individualized to the user. The individualized algorithms are constantly adapting and improving over time. You can see the result of all this relevancy at Feedhub.
“mSpoke and LinkedIn’s shared focus on generating relevant content make this acquisition a natural fit for us,” says Jeff Weiner, chief executive officer of LinkedIn. “We’re actively investing in solutions that help deliver valuable professional insights to LinkedIn members. The addition of mSpoke’s talented team of technologists make it an even more compelling opportunity for LinkedIn.”