LinkedIn Sales Tools
When Microsoft acquired LinkedIn, the Web took notice.
The social network for business professionals has long been a vital prospecting and relationship building tool, and support from one of the 'Net's biggest names has been a good thing for the digital ecosystem.
With more oversight however, comes more rules and regulations about how users can optimize their experience on the platform (for example, it's no longer possible to download your list of contacts).
Fortunately, there are numerous tools, apps and services available for professionals at any experience level to take advantage of the platform for the betterment of their organization and their career.
LinkedIn Publishing Platform
The age of the influencer has arrived and it is becoming increasingly important not only for true "thought leaders" to share their expertise, but marketers and sales personnel (even customer support teams), to do the same. The platform is now available to all members and there's no greater way to enhance a personal or professional brand.
Marketers and sales people can easily and quickly find, learn about and contact anyone within their own company. Search by title, skill, name or even expertise and view an up-to-date and streamlined profile.
LinkedIn Sales Navigator
Stay up to date on sales accounts and leads/prospects. Discover the right buyers and companies to target, what those prospects value, and engage with personalized outreach.
While the most successful today are reaping the benefits of publishing, others might be best suited to concentrating their energies on learning all they can about particual topics - and LInkedIn's SlideShare app is an excellent way to do just that.
One of the best apps for on-the-go sales personnel with an investment in LinkedIn is that of Pulse, a news digest app that shows news tailored to your profile (based on your network and the activity of your colleagues)