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Listrak Adds Another E-Commerce Partner

Posted on 5.25.2011

For the fourth time in the past two months, e-mail marketing firm Listrak is announcing a new partnership with a leading e-commerce solutions provider.

Shopping cart software company X-Cart is the latest to adopt Listrak’s automated shopping cart abandonment solution, joining Magento, Miva Merchants and 3DCart. A fifth partnership with an undisclosed e-commerce solutions provider is expected to be announced in the coming weeks.

Shopping cart abandonment has risen to 71 percent, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it is imperative for online retailers to put a strategy in place to recoup that lost revenue.

Listrak’s partnership with X-Cart provides a shopping cart abandonment solution that recaptures abandoners with automated remarketing campaigns. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompts them to complete the purchase.

Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offers and incorporate product reviews to recover that lost revenue.

“In our world of high competition and limitless interruptions, online shoppers abandon carts at increasing rates,” says Alex Mulin, X-Cart VP of Sales. “Partnering with Listrak allows us to provide our retailers with an integrated solution to combat this issue. In fact, one of our retailers is already recovering 20 percent of its abandoned carts from this automated solution.”

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