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Listrak Launches Post Purchase Solution for Merchants

Posted on 2.01.2012

Email marketing firm Listrak has launched an email marketing solution to help online retailers with their post purchase strategies.

The solution allows merchants to automatically create and trigger post purchase email campaigns that will keep customers engaged, increase sales and increase customers’ lifetime value.

Post purchase strategies help merchants turn one-time buyers into repeat customers as well as help re-engage dormant customers. Post Purchase campaigns include order confirmation, shipment notification, product review requests, product recommendations, loyalty programs, bounce back incentives, product care campaigns, new customer nurturing campaigns, product replenishment and win back campaigns.

The Post Purchase Solution from Listrak creates campaigns from purchase history data and customer purchase metrics and features automated campaigns, behavioral targeting strategies and post campaign analysis.


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