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Listrak Offers New Tool For Growing Email Lists

Posted on 2.27.2012

Email marketing solutions provider Listrak has launched its Modal Acquisition solution, which helps online retailers acquire new email subscribers from website visitors.

Email is an important part of online marketing, especially since email remains the highest performing channel according to The Direct Marketing Association – returning $40.56 for every $1 spent. And to receive the best ROI, email marketers should focus on growing their email lists with accurate information from subscribers who are interested in the brand.

“On average, companies lose 30 percent of their email subscribers per year,” says Ross Kramer, Listrak CEO. “Retailers that target and deploy behaviorally triggered campaigns could have slightly lower churn rates, but as subscribers’ needs change, they stop opening and responding to irrelevant messages so marketers must constantly work to replenish and grow their lists to increase reach and revenue.”

Upon arrival at a participating retailer’s website, Listrak’s Modal Acquisition displays a popup window that invites customers to subscribe to the email list while the background webpage fades. However, the popup is not displayed to subscribers who have previously signed up through the popup, and merchants can control the delay before the popup reappears to customers that did not opt-in. 

After a new subscriber opts-in, they are either directed to a more detailed preference page or a simple Thank You popup. Then, a welcome series is automatically sent to new subscribers so that they can engage while they are the most interested. According to Listrak, the Modal Acquisition strategy has helped grow client lists up to 30 times within a few weeks.

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