Live Streaming Comes to Brightcove
Video platform Brightcove has released a new module that will enable its customers to create and deliver multi-bitrate live video streams to the Web, iOS, and Android devices.
Similar to its on-demand video offering, Brightcove users will have access to the full set of analytics and monetization features, which could make the platform a genuine contender for brands needing to manage the full lifecycle of a live event from the convenience of one powerful platform. It is, however a rather crowded market with Edgecast, Ustream, DaCast, LiveStream and many others vying for a share of the space.
The good news is that there seems to be a fair amount of demand for live streamed content. A consumer study from Accenture revealed that 29 percent of tablet owners watch live content on those devices. Compare that to 52 percent of connected TV owners and 21 smartphones users that have watched live events and you start to get a good idea of what this release could mean for Brightcove.
"Consumers are increasingly accessing live event coverage, providing new opportunities for publishers to drive revenues and increase viewer engagement," said Ashraf AlKarmi, vice president of product management at Brightcove. "Live events have historically been difficult to manage and expensive to deliver. With Video Cloud Live, we are removing that complexity and high cost and enabling customers of all levels and technical expertise to deliver impactful live video events in an easy-to-use dashboard within the Video Cloud environment."