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LiveWorld Makes Facebook Wall Safer for Brands

Posted on 4.27.2010

Anyone who’s spent months building an online brand through social media only to see it ravaged in seconds by spam or unfairly targeted by inappropriate comments will welcome the new service from LiveWorld. Those in the process of creating a brand’s online image should welcome it even more.

LiveWorld’s new moderation tools can find and eliminate this objectionable content from a brand’s Facebook Wall faster than ever before, ensuring a completely safe and secure environment to build your company’s brand on Facebook pages. LiveWorld moderators can now track, review, approve, delete and escalate Facebook Wall comments at a rate of hundreds of posts per hour, per moderator. The service is significantly faster than Facebook’s administrative tool, and LiveWorld already moderates over two million posts per month and has delivered over one million moderation hours for global brands.

The new technology eliminates the time-consuming process of manually searching through the pages of wall content for an objectionable post by automatically locating the most recent one, and the service can be utilized for one or multiple Facebook pages. Pricing is dependent upon the hours and types of moderation purchased, but fees start at "a few thousand dollars per month," according to LiveWorld. For some that might be unrealistic. But for those brands heavily engaged in social media as a major branding tool, when you consider the PR costs and other losses suffered when victimized by a poorly managed page, it could be worth every penny.

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