Skip to Main Content

LivingSocial Users Younger, Richer, Smarter than Groupon Users

Posted on 4.26.2011

Want to reach the young, smart and affluent with your daily deal offering? Then use LivingSocial instead of Groupon.

According to a survey* by Nielsen Co., LivingSocial buyers are 49 percent more likely than the average American to earn at least $150,000 -- compared to 30 percent for Groupon. LivingSocial users are also more likely to be under 35 years old than Groupon's audience. Also, LivingSocial's users are smarter -- 46 percent of them attended or graduated college, compared with 39 percent for Groupon.

This is a pretty interesting study and could be quite useful. Based on this, an upscale restaurant (should they even offer a deal), might find a better target audience on LivingSocial instead of Groupon, for example. In all, depending on the product or service offered and the intended audience, businesses might find success with a little targeting.

Of course, both LivingSocial and Groupon have bigger things to worry about right now -- the 800 lb. gorilla known as Facebook  Daily Deals.

*Nielsen surveyed a panel of 200,000 Internet users.

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code

    The Ultimate Guide to Personalization