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Local.com Integrates Jivox

Posted on 11.19.2008

Local search network Local.com announced that they will begin integrating local video ads in their website courtesy of an agreement with Jivox.

The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately selling video ad units to its growing base of direct Local.com advertisers.

This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small- and medium-sized businesses and $1.5 billion in revenues by 2012.

Website Magazine has covered Local.com as well as Jivox in the past quite a bit. This is an important announcement for those already utilizing Local.com's ad network as well as those looking into advertising a local business on a local level.

Previous Coverage of Jivox:

 

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