Local Google Carousel in Focus
Google users, and the local businesses looking to attract them into their stores, have begun noticing the new Carousel layout for local search results.
The search results design feature has been available on Nexus slates and the iPad for a while, but this week Google made the new layout available on the desktop version of the site as well. Users searching with queries with an obvious local intent will the carousel which include images of the listing, its name, overall score as well as the cost scale and the number of reviews. If this doesn’t encourage local businesses to finally complete their local Google listing, nothing will.
Where it gets really interesting is what happens after a user clicks on an individual listing within the carousel. When users select a specific listing, a new search is generated for the name of the business. In our case, that returned a collection of review sites (yelp, urbanspoon, grubhub and the official website itself) on the organic results, in addition to the restaurant profile and details (hours of operation, address and phone), photos (inside and outside) as well as dierctions thanks to a rather tight integration with Google maps.
The carousel feature is currently only available in English at the present time and in the U.S. only, but more languages (and features) are expected over time according to Google.