Local Mobile Ad Spend Up, Targeting Drilled Down
BIA/Kelsey predicts a 49.3 percent annual growth in local mobile ad spending through 2017, but many advertisers are unaware of all the conversion opportunities that exist through the channel.
VoodooVox, Inc. recently announced a major new product launch enabling publishers, mobile app developers and websites the opportunity to drive revenue with hyper-local ads targeted to consumers in real-time using their location and interests, driving great conversion for small and medium-sized businesses.
"By launching the VVX Local hyper-local exchange, VoodooVox will transcend existing solutions in the market and unlock a tremendous revenue opportunity for our partners," said George Cooney, CEO, VoodooVox, Inc. "The movement of local ad spend to mobile is emerging now and we are ready to enable that transition."
The VVX Local Ad Exchange provides:
• Consumers that are ready to engage in local commerce with a local business advertiser
• Dynamic access to consumers in all mobile contexts including search, display, in app, maps, directory, social and video.
• A real-time revenue reporting dashboard for supply-side-providers (SSPs) and demand-side-providers (DSPs)
• Access to local ads from millions of U.S. small business advertisers
"We created VVX Local emphasizing our core values: Relevant location specific ads for the consumer, great ROI for the SMB advertiser, maximum revenue for the app developer and publisher, with transparency in reporting, with precision consumer targeting" said Gene Cohen, CTO at VoodooVox.